Rolls-Royce Motor Cars Americas
“Take the Best that Exists and Make it Better”
– Sir Henry Royce
Since 1904, Rolls-Royce Motor Cars has created instantly recognizable vehicles that have made the marque an enduring icon all over the world. Inspired by some of the most evocative cars ever built, Rolls-Royce has the great privilege of taking this legacy into the future.
The vision of Rolls-Royce Motor Cars is to produce truly modern cars that define quality and luxury for the 21st century. Since production restarted in 2003 at Goodwood, the Rolls-Royce family has expanded from a single model into a selection of the finest vehicles. The range now includes Ghost, Wraith, Dawn, Cullinan and their Black Badge counterparts. The company has customers in more than 50 countries worldwide attended by a network of Rolls-Royce dealerships.
A New Identity
“Take the Best that Exists and Make it Better”. Since these words were spoken by the marque’s co-founder, Sir Henry Royce, Rolls-Royce has experienced evolutionary change, from the creator of the ‘Best Car in the World’ to the world’s leading House of Luxury.
The company’s products are today revered as exemplary examples of hand-craftsmanship, born from the finest materials and honed with masterful skill, while the brand and its illustrious figurine, the Spirit of Ecstasy, have become icons for the very best and truest examples of their kind. Indeed, Rolls-Royce is a synonym for luxury.
Company Background and Summary
Rolls-Royce Motor Cars is the world’s leading luxury manufacturer based at The Home of Rolls-Royce in Goodwood, near Chichester, West Sussex, which comprises its global headquarters and Global Centre of Luxury Manufacturing Excellence – the only place in the world where Rolls-Royce motor cars are handcrafted.
Production began on January 1, 2003, with the world’s pinnacle luxury product, Phantom. The range has since expanded to include Ghost, Wraith, Dawn, Cullinan and their Black Badge counterparts. The company has customers in more than 50 countries worldwide attended by a network of Rolls-Royce dealerships.