How to Sell Your Superyacht

Sell Your Luxury Yacht with the professional yacht brokers at Northrop & Johnson

Your yacht is undoubtedly one of your most prized possessions. As such, you want to make sure you get the right buyer at the best price possible in the shortest period of time. Due to our broker’s knowledge, experience and ability to negotiate at the highest level, Northrop & Johnson is the world leader in the sale of luxury yachts over 80 feet (24m). Appointing Northrop & Johnson as your representative will ensure the successful and timely sale of your yacht.


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5 Steps of Yacht Sales




Choosing A Yacht Broker

Once you have decided to sell your yacht, the first step is to appoint a yacht broker, or central agent. A good yacht broker will have detailed knowledge of the market, be abreast of market performance and be able to provide accurate reports. They will have access to an extensive database of brokers worldwide to whom they will present your yacht as well as support from a strong marketing team to help increase the yacht’s profile. Throughout the sales period, your broker will be on hand to provide the vital link between you, the captain and potential buyers, managing all the details, including engaging and qualifying prospective buyers, viewings, price negotiations, sea trials, surveys and contracts.


Yacht Valuation

Any client selling a yacht obviously wants to receive the maximum price. Northrop & Johnson’s team of professional brokers are highly experienced in the sale and purchase market and will undertake a thorough evaluation of your yacht before advising on the asking price and pricing strategy. With their expertise, combined with the vast experience of more than 40 brokers around the world, plus our database of thousands of sold yachts, your broker can accurately advise you on a realistic asking price based on market conditions.

A Northrop & Johnson broker will not just tell you what you want to hear, overvaluing your yacht and then recommending price reduction after price reduction. Some seemingly similar yachts to your own may have considerably different values and sales potential, but remember every yacht is unique and has its own unique selling points. While the price has to be right, Northrop & Johnson is focused on extracting the strongest possible features and conveying them against a price that maximizes your yacht’s value.


Industry Promotion

Once appointed as your representative, your Northrop & Johnson broker will make sure that your yacht is marketed efficiently with accurate information and the best marketing materials. They will prepare a detailed and informative package on your yacht, based on personal visits and information obtained from the captain and crew. This package will highlight all aspects of the yacht’s equipment and performance, highlighting the market niche for your yacht. Your broker will then contact potential buyers from our extensive database of previous owners and buyers, as well as current owners and clients who are looking to buy. They also will circulate the yacht’s details to their brokerage contacts worldwide.


Marketing Your Yacht

Northrop & Johnson engages in both traditional marketing activities and innovative digital campaigns to ensure your yacht is marketing effectively. From extensive advertising in yachting and lifestyle media, and our own in-house publications, including Navigator and Embark, to maximum exposure on our website, our pioneering marketing approach has positioned us at the forefront of the yachting market. Working closely with SEO agencies, your yacht will gain maximum exposure to anyone looking to purchase a luxury superyacht.

Your broker will be on hand to assist with coordinating events such as boat shows, open houses and non-industry luxury events. Northrop & Johnson also work with strategic partners around the world to promote your yacht to targeted audiences.


Negotiation & Competition

Once a buyer is found, your broker will guide you through the negotiation phase, ensuring that all documentation is up to date before finalizing the purchase agreement, sea trial and final paperwork. Northrop & Johnson’s brokers have an unrivaled reputation for honest dealing and have proved themselves time and time again with their abilities to negotiate at the highest levels. Our impressive record is a testament to our steadfast promise to deliver the best, assuring results for you when selling your yacht.

Sell Your Yacht

Request a valuation of your yacht from one of our professional sales brokers.

New superyacht for sale cruising the mediterranean

Yacht Sales Record

With more than six decades of longevity and the highest sales performance in the industry for the past several years, you can feel confident when selling your yacht with Northrop & Johnson. Our brokers have proved themselves time and time again with their ability to negotiate at the highest levels. Our impressive sales record is a testament to our brokers’ honesty, integrity and steadfast promise to deliver the best to our clientele, assuring results for each of our discerning clients when selling a yacht.

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Our Marketing Approach

Northrop & Johnson’s in-house marketing and PR team is positioned to assure maximum exposure of the yachts in our fleet. Continually adapting a sales-driven approach, our marketing strategy is backed by innovative digital and print marketing tools and targeted public relations. We work closely with SEO agencies, ensuring that our website gains maximum exposure to the right people at the right time.

Yacht Marketing

$1,500,000 Price Reduction of 158’ (48.15m) Feadship GITANA
86' (26.29m) Sunseeker motor yacht INSOMNIA Sold
Custom Line 120 Hull Number 10 Sold
PIPE DREAM, 130’ (39.62m) Westport, Receives $1 Million Price Reduction

$1,500,000 Price Reduction of 158’ (48.15m) Feadship GITANA

Northrop & Johnson announces the $1,500,000 price reduction of the 158’ (48.15m) Feadship GITANA to… Read Article

86' (26.29m) Sunseeker motor yacht INSOMNIA Sold

Northrop & Johnson is pleased to announce the sale of the 86’ (26.29m) Sunseeker, INSOMNIA.… Read Article

Custom Line 120 Hull Number 10 Sold

Northrop & Johnson is delighted to announce the sale of the Custom Line 120 Hull… Read Article

PIPE DREAM, 130’ (39.62m) Westport, Receives $1 Million Price Reduction

Northrop & Johnson announces the $1 million dollar price reduction of the 130’ (39.62m) Westport… Read Article