Our Company Ethos & Values

The key to our success is our innovative approach to the marketing services that we offer clients. In order to achieve this, our state-of-the-art, sophisticated, user-friendly website is continuously evolving to ensure that it remains the most technologically advanced in the market. Our trailblazing site is the perfect place to showcase your yacht for sale or charter. Eye-catching imagery combines perfectly with dynamic content and industry-leading digital tools to create a one-of-a-kind interface for users.

Furthermore, we are proud to offer the most innovative, sophisticated and user-friendly digital tools available to the yachting market today. Our cloud-based systems allow our brokers to instantly update the global yachting community and disseminate customized digital presentations in a matter of minutes. Along with our client-facing and B2B tools, Northrop & Johnson also provides our brokers with the most unique and expansive global intelligence tool available. Through our NGIS (Northrop Global Intelligence Service) platform, our brokers have instant access to the entire global fleet of superyachts with complete pricing information and historic data with the touch of a button.

Along with our innovative and powerful website, Northrop & Johnson features an array of digital tools from flyers and direct mail programs to social media outlets for use in our bespoke marketing strategies. Northrop & Johnson has a dedicated in-house marketing and PR team devoted to the promotion of all the vessels in the fleet. Our in-house marketing and PR team has years of yachting experience as well as exceptional relationships with yachting and luxury lifestyle editors and writers to assure our fleet’s presence within the pages of prominent magazines, blogs, websites and other outlets. In house, Northrop & Johnson publishes Navigator, a luxury travel magazine, wherein we feature yachts from our fleet.

Northrop & Johnson is proud to have the most unique and expansive global client database in the market. Thanks to our international team of brokers and on-site presence at yachting and luxury events around the world, we are always expanding and fine-tuning this catalog to ensure that we are able to offer our clients exactly what they are looking for. Our database is targeted to current and potential owners and clients as well as ultra-high net worth individuals.

Together with our digital footprint and offices established from the Americas to Australia, Northrop & Johnson offers an unmatched in-person presence at worldwide events, including the Fort Lauderdale International Boat Show, where we are the largest superyacht brokerage exhibitor. In addition, we have a stellar presence at the Palm Beach International Boat Show, Cannes Yachting Festival, Monaco Yacht Show and also boast impressive numbers at other annual prominent shows and events worldwide, from San Diego to Singapore.

Northrop & Johnson’s dedicated yacht management team offers the best yacht-to-manager ratio in the industry. We believe that our clients deserve a full-service bespoke program and our yacht-to-manager ratio allows us to successfully deliver this kind of access at all times.

Northrop & Johnson is constantly evolving in order to meet the needs of our discerning clients. We are proud to provide the necessary tools and support to ensure unwavering success in every service that we provide.