Mastering the art of combining tradition with visionary innovation, Louis XIII Cognac brings its legendary cognac offerings into the 21st century with the introduction of an immersive online boutique. As part of the brand’s upscale digital offerings, which emphasize the customer experience, Louis XIII Cognac now can be discovered through its latest boutique opening, only this time it has no location.
Just five years ago, the first Louis XIII Cognac boutique opened in Beijing, which was quickly followed with a store in London and Xi’an. The boutique proved such a success that Louis XIII has reimagined a similar experience online. Through an online purchasing experience formed of both holistic and virtual expression, visitors worldwide can now explore the world of Louis XIII from anywhere.
The immersive and personal experience transports customers back nearly 130 years to the beginning of the brand, and propels them into the future with an insight into its visionary ideas and artistic collaborations. The new portal also allows visitors to customize their decanters and glasses, register for private events and liaise with an online concierge for advice on how to conduct their own Louis XIII tasting experience.
The cultivated luxury offering is a reflection of the brand’s innovative spirit and commitment to the customer experience and its evolution as a brand – building on its strong foundations to take the company forward.
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