Charter Yacht Management
Dedicated to Your Passion
Allow your luxury yacht to be so much more by offering her for charter, enabling you to enjoy charter revenue while still cruising at your own leisure. When your yacht is available on the charter market, you utilize her and her crew to their fullest potential. Northrop & Johnson’s bespoke fleet features the world’s most sought-after luxury yachts managed by world-class professionals who ensure maximum bookings and exposure for your superyacht.
Counterbalance Running Costs
Adding your luxury yacht to the global charter fleet allows you to offset your running costs by offering it to qualified, experienced yacht charterers when you’re not able to enjoy the yacht yourself. This revenue generated reduces the cost of ownership, among many other benefits.
Cultivate Crew Retention
Offering your luxury yacht for charter is an excellent way to ensure your crewmembers keep sharp and stay with your yacht’s program. When chartering, they are able to keep up their five-star skills by providing white-glove service for guests when you’re not aboard. Chartering helps to keep crew boredom at bay and allows you to recruit and retain the most qualified crewmembers.
Build a Brand and Reputation
Luxury yachts on the charter market receive global attention and recognition. By offering your yacht for charter, you are able to build a brand for your yacht, create a charter following and cultivate a sterling reputation. Renowned charter yachts are able to garner more charters each year; chartering out your yacht also aids in resale value.
Get expert advice from a charter manager.
A Program Tailored for You
Your luxury yacht is our priority. Northrop & Johnson’s expert charter managers are extremely dedicated. They will work diligently alongside our industry-leading in-house marketing team to create a professional, creative, eye-catching and bespoke program for your yacht to ensure maximum visibility on the world stage. From luxury and yachting publications to digital environments, your tailor-made marketing program will increase the potential earning power of your luxury yacht.
In-house PR & Marketing Team
Northrop & Johnson is proud to have the industry’s largest in-house PR and marketing team that boasts a level of expertise second to none. As such, your yacht will receive maximum exposure in yachting and luxury media thanks to the connections and campaigns produced by our team.
Northrop & Johnson’s PR and marketing team works hand-in-hand with world-class advertising agencies to ensure your yacht receives the highest level of coverage on the world stage.
Northrop & Johnson is aligned with a first-class, international digital agency. As soon as your yacht joins the Northrop & Johnson family, we are able to begin promoting it on a global platform.
Northrop & Johnson's expert search engine optimization (SEO) agency and in-house Digital Solutions Developer have fully optimized our website to ensure both our site and your yacht are extremely visible to search engines.
Global Intelligence Systems
Knowledge is power and thanks to the most advanced CRM and CMS systems in the industry, Northrop & Johnson has harnessed that power. Our brokers are armed with extensive industry insight and access to a global database, allowing them to easily communicate with clients and charter brokers about your yacht.
Editorial backing is extremely valuable, providing credibility and visibility of your yacht. Our PR and marketing team has years of yachting and luxury industry experience, allowing them to cultivate longstanding relationships with top editors and writers of yachting and luxury lifestyle publications, ensuring ample publicity — both printed and digital.
Northrop & Johnson’s fresh, relevant, user-friendly website boasts high search engine visibility, an elegant layout and pertinent content, culminating in ample lead generation for your yacht. Furthermore, Northrop & Johnson offers mobile accessibility unlike that found anywhere else in the yachting industry.
Seascapes Charter Book
Northrop & Johnson’s premier charter fleet catalog, Seascapes, showcases an impressive selection of the world’s top charter yachts, incredible destinations and magnificent charter itineraries. Your yacht will be showcased in this annual publication that is considered to be the quintessential guide for charterers worldwide.
Navigator magazine is the quintessential guide to an inclusive, opulent travel lifestyle. Devoted to a readership that relishes luxury living and a sophisticated, adventurous spirit, Navigator is a guide to the apex of lavish travel, yachting, art, entertainment, luxury goods and more. Your yacht will be showcased in this publication.
With an advanced global database, complete with access to more than 800 charter companies around the world, Northrop & Johnson is able to market your yacht to thousands of charter brokers and booking agents worldwide. This database allows charter managers to easily communicate information on location updates, rate changes, availability and more.
Yacht Familiarization Trips
Northrop & Johnson is able to organize yacht familiarization (FAM) trips aboard your yacht for select groups of media and professional brokers. During these FAM trips, attendees will experience your yacht, its amenities and crew firsthand. These trips are extremely effective as they generate positive buzz in the charter brokerage community and the media.
Boat shows and events
Northrop & Johnson boasts an impressive presence at boat shows and other luxury events around the world throughout the year. As one of the largest superyacht exhibitors at the Fort Lauderdale International Boat Show and a premier exhibitor at other shows, such as Monaco, Barcelona and more, Northrop & Johnson ensures ample exposure for your yacht, if it should participate.
Professional photoshoots provide beautiful, strong imagery necessary to properly promote your yacht. Northrop & Johnson is able to direct customized photoshoots complete with professional photographers, videographers, models and more for your yacht. We will be sure your yacht’s best features are highlighted. Images captured are ideal for the yacht’s marketing campaigns.
Elevate your yacht's online presence with a cost-effective, custom website for your yacht. Completely tailor-made from color schemes to branding and other personalization, your yacht’s custom website can feature videos, virtual tours, photo albums and much more. A custom yacht website affords your yacht additional online exposure, allowing both Northrop & Johnson and outside-firm brokers to share the website with clients.
Beautifully designed, custom-made, printed brochures are an excellent tool to showcase the unique features of your yacht for effective marketing. Utilizing your yacht’s impressive imagery, Northrop & Johnson’s team of in-house art directors is able to design and print compelling brochures to add to your yacht’s marketing program.
Digital advertising platforms
Northrop & Johnson’s PR and marketing team is able to create an advanced digital advertising platform for your yacht. Completely custom, these advertising platforms will elevate your yacht’s online presence to ensure ample interest and lead generation.
Northrop & Johnson’s e-newsletter is sent to a robust database of contacts globally each month. Providing fresh, interesting and relevant content to readers, your yacht will receive premier presence in this well-received newsletter.
Your dedicated charter manager can organize open houses when your yacht is in appropriate locations, inviting relevant charter brokers to experience your yacht firsthand. This is a cost-effective method of presenting your yacht to qualified brokers.
Allowing potential charterers to view your yacht without visiting in person, a virtual tour is an extremely engaging means of capturing interest. Northrop & Johnson’s partnerships with various virtual tour companies allow us to offer cost-effective options in a timely fashion to assure ample marketing use.
With offices located in the Americas, Europe, Asia and Australia, Northrop & Johnson is a worldwide yachting firm with unparalleled global reach. Our ability to target strategic markets as needed enhances your yacht’s prominence in the charter market.
Reports and Analytics
Northrop & Johnson is proud to offer you an unsurpassed amount of data with regard to the marketing of your luxury yacht. Detailed reports on inquiries, website views, clickthroughs and other analytics will be provided to you by your charter manager, allowing you to have the most up-to-date information pertaining to your yacht’s marketing program.
Our Charter Management Fleet
The world’s most impressive superyachts for charter are available to you through Northrop & Johnson. Our charter fleet features yachts in all corners of the world, from the Mediterranean’s hottest spots to the beautiful glaciers of Alaska to the balmy beaches of the Caribbean or the ancient temples of Thailand. The world is at your fingertips and your every wish can become a reality when you charter with Northrop & Johnson.
Northrop & Johnson’s innovative and ever-evolving yacht marketing programs are powerhouses within the industry, ensuring proper placement of and exposure for our clients' yachts for both sales and charter.
How to Sell Your Yacht
The world’s leading yacht brokerage and marketing firm, Northrop & Johnson is able to efficiently and effectively sell your yacht at the optimum price in the shortest amount of time, promising a seamless process from start to finish.
N&J's experienced Crew Services team can assist you with managing the entire crew selection process for your yacht. Our dedicated experts have the relevant connections and know-how to assist you in building the ideal team.