Amidst the grandeur of the Fort Lauderdale International Boat Show was an exclusive activation revealing the newly redesigned Rolls-Royce Ghost at a luxury villa along the Fort Lauderdale Intercoastal Waterway. Northrop & Johnson joined its new strategic partner Rolls-Royce Motor Cars for this two-day debut, October 29 and 30, showcasing two luxury yachts on display. The debut welcomed a select group of Rolls-Royce, Northrop & Johnson and NetJets clientele who were among the first to test-drive the new Ghost.
The luxury waterfront villa was the perfect venue to welcome guests. It’s modern and light-colored interior perfectly complemented the Arctic White Rolls-Royce Ghost displayed at the debut. Guests who attended enjoyed personalized appointments with test drives and the ability to bring their Rolls-Royce vision to life at the configuration lounge. Guests also enjoyed first-class hospitality at the villa.
The expansive villa’s backyard with a wrap-around dock was the ideal setup to showcase two of Northrop & Johnson’s yachts for sale: the 86-foot (26.29m) Sunseeker motor yacht PURA VIDA and the 55-foot (16.76m) Zeelander ALMOST HEAVEN. Guests toured the yachts and enjoyed Champagne and signature cocktails while aboard. Both yachts received fine compliments and a strong interest. Guests also received Northrop & Johnson gift bags filled with N&J goodies.
“The Rolls-Royce Ghost activation in Fort Lauderdale was an exceptional debut,” says President and COO Daniel Ziriakus. “Our clients thoroughly enjoyed the exclusive setting. Attendees shared compliments about the newly redesigned Ghost and were thrilled by the opportunity to be among the first to test drive. The yachts we had on display were well received by all. We believe that these small, private settings provide the ideal platform to ensure safe and responsible practices for our clients.”
Photo credit: Jensen Larson