Hi, my name is Keith Perfect, Director of Technology at Northrop & Johnson. Based out of the Fort Lauderdale office, my day-to-day involves overseeing various tech initiatives while growing a team of highly talented individuals. The yachting industry is unique and ever-evolving; this creates an exciting platform for advancements in the tech industry. I enjoy the challenge and reward of providing a personalized level of technological offerings to our internal team of charter and sales brokers and clients. Research shows that humans and machines working together often perform better than humans or artificial intelligence alone. Our industry-first data aggregation department leverages various algorithms and AI tools to support our sales and charter brokers to deliver the most timely and accurate market information to our clients.
I grew up going on boats as a kid, so a career in the yachting industry is fitting. After graduating from Broward College with a BS in Information Technology, I worked at Advantage Services, whose client base comprised mainly yacht brokerages. There, I carried out various projects and website development and led the web and cloud development department. In 2017, I joined Northrop & Johnson, where I spearheaded the IT department, continuously moving the needle in new directions that help make people more productive. In this industry, insights are everything, so using a high-quality, detailed-oriented database is critical for our company’s success and organization. We’re able to build the kind of smart marketing we need, something others in the industry are not able to do. My favorite part of this job and industry is that there is always something new and changing, and N&J embraces that continuous growth with open arms.
I’d like to continue growing our team of like-minded tech experts and act as a trendsetting department in the yachting industry. I see N&J as a technology company, not just a full-service brokerage house. Within the many layers of the business are new ideas, new offerings and new services to be discovered that further improve the relationship between humans and machines. Our new Deep Data Department is game-changing, allowing us to drive the growth of CRM processes and collect accurate data to curate reports of company data points.
My Outside-office Life
My time outside of N&J consists of exploring South Florida’s colorful culture. As a native Floridian, there is always something new to uncover. Traveling has always been a passion of mine; some of the destinations I’ve been able to cross off my list include Nepal, Kenya, China, Thailand, Europe, the UK and Scandinavia.
I’m a Board Member of the Freedom Waters Foundation, an organization dedicated to providing marine-related experiences for people facing life’s toughest challenges.
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