Every yacht has a story...

Let us share yours

As a global leader in yacht marketing, our inter-connected, highly specialized creative team executes your custom marketing plan. Together, we have a shared ambition to provide you with the greatest value.

Proven Process

Teamwork

Your broker and dedicated marketing team join forces to leverage your yacht’s unique characteristics for proper visibility

Digital fluency

High-powered digital campaigns and assets market your yacht effectively

Data-driven agility

Fast response to digital signals that allow us to optimize your yacht’s marketing strategy

Ripple Effect Marketing

Targeted touchpoints reach ultra-high-net-worth individuals around the globe, producing extraordinary results.

8,735 Inquiries

51% increase over 2020

141

Yachts Sold

66

Yachts Sold over 24 meters

9.2%

Market Share

41%

Greater than the next competitor in representing more sellers in transactions over 24 meters

Your Yacht’s First Impression

Yacht discovery and connection made easy

Innovative Synergy

Joining forces to reach new audiences

Digital Reach

A daring approach cutting through the noise to showcase your yacht via MLS systems, digital advertising, display ads, pay-per-click and beyond.

Social Authority

Entertaining and informative content creates community on all channels

Precise Touchpoints

Relevant publications and emails delivered to UHNWI around the world

In-person Connections

Setting the stage for new opportunities at boat shows, luxury events, partner activations and more.

Sphere of Influence

The right voices to reach thousands

Show & Tell

Credible brand awareness
Forbes

“The private aviation company also has a long-standing partnership with yacht brokerage Northrop & Johnson“

Barron's

“Northrop & Johnson, a full-service brokerage with locations in the world’s prominent yachting hubs, debuted the Aqua Mare”

Bloomberg

“Ann Landry, senior charter broker at leading superyacht agency Northrop & Johnson, says all of 2020’s canceled trips rolled into 2021, and border restrictions elsewhere have further spiked demand.”

The New York Times

“The private aviation company also has a long-standing partnership with yacht brokerage Northrop & Johnson“

Robb Report

“A summer fling will have to be enough for the owner, who placed the yacht for sale with Northrop & Johnson at about $4.06 million”

Town & Country

“Then there’s the yacht charter route. “It’s hot,” says Northrop & Johnson’s John Cichanowicz, “because you can be free-­spirited.”

Powered by Knowledge

Industry-leading client and yacht intelligence, insights, data and tools

How Can We Help?

We look forward to providing you with extraordinary yachting opportunities

Record-breaking Brokerage

Let our sales record speak for itself and discover what our expert sales team can do for you

Easy, Fun & Efficient

Our charter marketing experts will ensure your yacht is visible and gets charter bookings