In-house PR & marketing team
Northrop & Johnson’s in-house marketing and PR team is positioned to assure maximum exposure of the vessels in our fleet to the yachting and luxury lifestyle media. At Northrop & Johnson, we believe that editorial backing and mentions is extremely valuable. Our PR & marketing team has fostered longstanding relationships with writers and editors of key industry and lifestyle publications to ensure the presence of our fleet within their pages.
Alongside our in-house PR & marketing team, Northrop & Johnson also works with renowned advertising agencies to give our vessels and extra edge when promoting their global presence.
Northrop & Johnson has aligned itself with one of the world’s leading international digital agencies to offer the ability to begin promotion of your vessel as soon as you join the N&J Family
Along with an impressive website and digital availability, Northrop & Johnson has teamed up with an expertise search engine optimization (SEO) agency who has optimized our website, making us extremely visible to search engines.
Global intelligence tool
Information is power. Northrop & Johnson has harnessed this power with the most advanced CRM and CMS system available in the yachting industry. Our extensive database allows for instantaneous communication with clients whose profile requests a charter yacht like yours.
Northrop & Johnson has upped the ante with regard to our online presence. We offer fresh and relevant content, high visibility on search engines, a carefully designed and highly thought-out layout that generates leads, extremely user-friendly mobile accessibility beyond anything else available in the yachting industry and a manageable interface with ease of access to assure users return again and again.
Advanced digital advertising platforms
By signing with Northrop & Johnson your yacht will automatically be advertised on the industry’s main charter listing systems for maximum exposure.
Northrop & Johnson offers an advanced database system with access to over 800 charter companies around the world. This ensures that your vessel receives in-depth exposure to thousands of charter brokers and booking agents in virtually any continent of the world. Your dedicated charter manager will ensure constant communication to these firms in order to ensure that your yacht gets booked on time, hassle-free and for the best possible rate.
Charter fleet book
Northrop & Johnson’s Charter Fleet book is a far-reaching annual publication that showcases our entire fleet of yachts available for charter. Offering an impressive mix of destinations and vessels, the N&J Charter Fleet book is the quintessential guide for charterers worldwide.
Navigator magazine is the quintessential guide to an inclusive, opulent travel lifestyle. Devoted to a readership that relishes luxury living and a sophisticated, adventurous spirit, Navigator is a guide to the apex of lavish travel, yachting, art, entertainment, luxury goods and more. As a Northrop & Johnson publication, Navigator is distributed to ultra-high net worth individuals around the world, including yacht owners and charterers, leaders in financial sectors, art dealers and collectors, philanthropists and other influencers. As a Northrop & Johnson vessel, your yacht will receive premier presence in Navigator.
Northrop & Johnson’s monthly newsletter Embark features fresh and relevant information and news delivered to more than 35,000 contacts. As a central agent listing with Northrop & Johnson, your vessel will receive premier presence in Embark.
Yacht Familiarization Trips
Yacht familiarization trips are organized for a select group of professional brokers and the media so they can experience the amenities provided on board first-hand. "Fam trips" are highly effective since they generate a positive buzz in the brokerage community and encourage journalists to write positively about the yacht.
Open Houses can be organized in appropriate locations for a number of select brokers. This is a cost-effective way of presenting your yacht to qualified professionals.
Boat shows and events
Northrop & Johnson is proud of its presence at international boat shows around the world. Not only do we attend various shows from the Monaco Yacht Show to the Miami Boat Show to the Singapore Yacht Show, N&J is the largest exhibitor at the Fort Lauderdale International Boat Show and has the largest presence at the Palm Beach boat show. Beyond that, Northrop & Johnson partners with leading global luxury brands to create signature events at boat shows and throughout the year for our discerning clients.
Virtual tours are an extremely engaging means of capturing a potential charter guest. For added online exposure, Northrop & Johnson central agents can arrange cost-effective virtual tours of the yacht in a timely fashion to assure ample marketing use.
Northrop & Johnson is available to direct customized photo shoots for your vessel. With a set budget and convenient location, Northrop & Johnson will use its impressive network of experience and professional photographers and videographers to capture your vessel’s best angles and features. The strong imagery created will be used as the base of future marketing campaigns created for the yacht.
To gain even more online exposure, Northrop & Johnson can facilitate the creation of a cost-effective customized website for your yacht. Bespoke branding will highlight your vessel on its own website, which can feature a virtual tour, specifications, photography and more. These personalized sites are invaluable tools, which often will be utilized by outside brokers for promotion to their clients.
Printed, hand-delivered brochures are still a great marketing tools to promote your vessel. With the help of strong imagery and Northrop & Johnson’s expertise, we are able to design and facilitate the creation and printing of compelling brochures to add to your yacht’s marketing platform.
With 13 offices in Fort Lauderdale, San Diego, Los Angeles, Newport, Newport Beach, New York, Palma, Antibes, Monaco, Holland, Hong Kong, Australia and Thailand, Northrop & Johnson has an unparalleled global presence and reach within the yachting industry. The ability to reach each strategic market assures an impressive global visibility, aiding in the charter of your yacht.
Reports & Analytics
Northrop & Johnson’s brokers have access to an incredible amount of data with regard to the marketing of your vessel. Your central agent will provide periodical updates on everything from website views and click-throughs to inquiries to ensure you have the most up-to-date information available.