Northrop & Johnson, the leader in luxury yachting and lifestyle, has announced its newest strategic partnership with Rolls-Royce Motor Cars, the world’s leading brand in luxury goods.
“We are pleased to be aligned with such a powerful and prominent brand within the automotive and luxury sectors,” said Northrop & Johnson President & COO Daniel Ziriakus.
“Rolls-Royce is iconic for its production of vehicles that define quality and luxury for the 21st century, which perfectly complements N&J’s reputation for and commitment to delivering five-star yachting experiences.”
The collaboration with Rolls-Royce kicked off in late 2020 with a successful activation in Florida during the Fort Lauderdale International Boat Show. Rolls-Royce unveiled its new Ghost, the purest expression of Rolls-Royce, at a villa along the Intracoastal Waterway and Northrop & Johnson participated with two luxury yachts on display. Guests of both Rolls-Royce and Northrop & Johnson drove the new Ghost, toured the yachts and enjoyed first-class hospitality. The experience was well received by both Rolls-Royce and Northrop & Johnson teams, further solidifying the partnership between the two brands.
“Rolls-Royce and Northrop & Johnson share a unique clientele comprised of ultra-high net worth individuals who have an affinity for luxury products, services and experiences,” said Northrop & Johnson Managing Director Daniel Wade. “In coming together, our brands can better serve this discerning group with elevated lifestyle experiences via one-of-a-kind opportunities, as well as superior access to exclusive benefits.”
For more information on the partnership between Rolls-Royce and Northrop & Johnson or more information on upcoming events and activations, please email [email protected].