Northrop & Johnson is pleased to welcome Mark Erlewine as Marketing & Technology Project Manager. He will be based in the Fort Lauderdale office.
Mark comes to Northrop & Johnson with years of marketing, web design and content creation experience. His career began as a web designer/developer for a boutique marketing firm in Boca while finishing his final hours at the University of Kentucky & Miami. In 2008 he joined Zimmerman Advertising where he cut his teeth as a creative writer for both regional and national ad campaigns.
Mark joined the yachting industry in 2014 at Camper & Nicholsons International. There he spent two years managing the firm’s branding, design and development of business-to-business and business-to-client marketing collateral on a global scale. Mark then joined IYC where he was tasked with rebranding and rebuilding the company’s marketing division, including all strategies and collateral. Later, Mark founded his own company, Aquasition media, where he was responsible for strategy, creative development and all SEO, social media and email marketing initiatives for clients, which included various yacht brokerages, yacht brokers, yacht owners and yacht managers.
Mark brings to his new role exemplary skills in brand development, design, content strategy, web development, social media and more. Mark will be working with Northrop & Johnson’s industry-leading, in-house marketing & PR and technology teams. He will be tasked with managing various marketing- and technology-related projects to ensure timely delivery and accuracy. He also will work with the marketing and technology teams to conceptualize new branding strategizes and methods of incorporating technology into the marketing and communications programs to further enhance Northrop & Johnson’s digital footprint and overall message on a global scale.