Posted April 28, 2016 in Watches & Jewelry by Janine St.Denis

With the collaboration of Hublot and Sang Bleu tattoo shop, this architectural watch depicts a superposition of rings and squares, to not only induce the quadrature of the circle, but also to tell the time in an audacious manner. Swiss tattoo artist Maxime Büchi of Sang Bleu utilizes these shapes and symbols in his own designs. “We immediately agreed we were not going to do something as facile as putting a skull or a tattoo motif on the strap and the dial. Instead we wanted to explore integrating the tattoo motif into the time-telling indicators and, in so doing, re-interpret the way of expressing time. So what we did was create a system of discs: the smallest in the center to show the passing of the seconds, the next one to show the minutes and the outermost to show the hours” says Büchi. 

The recognized tattoo artist created a linear design based on what is called “sacred geometry,” which involves geometric shapes and patterns that are inspired by artistic motifs in religious art or architecture. He also was influenced by the history of Protestantism. Because Protestants were not allowed paintings in their churches, they focused a lot on the typography in their texts. Büchi often looks at this typography and examines the patterns to gain inspiration for the motifs he uses in tattooing, which now are interpreted in Bing Bang Sang Bleu. 

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