Your Yacht, Everywhere
AS THE WORLD’S LEADING SUPERYACHT MARKETING FIRM, OUR SEASONED EXPERTS USE PROPRIETARY TOOLS TO PRICE, POSITION AND MARKET YOUR YACHT TO FIND YOU THE MOST VALUE IN THE SHORTEST AMOUNT OF TIME
PROVIDING EXCEPTIONAL MARKETING REQUIRES AN EVER-EVOLVING, INNOVATIVE EXPERTISE THAT DARES TO EXPLORE BEYOND TRADITIONAL BOUNDARIES
Dedicated to providing you with optimum results from day one, Northrop & Johnson’s professional in-house marketing team is the most forward-thinking and strategically minded in the industry. With Northrop & Johnson, the marketing of your yacht will be faster, better and more far-reaching than with any other brokerage house in the market. We diligently work with you and your specifications to create a bespoke marketing program. We ensure your yacht will gain more market visibility in the shortest timeframe possible, providing an elevated number of inquiries and interest. Each member of our team has been selected because of their knowledge and passion for the yachting sector; our team’s ability to take a holistic approach to your needs will deliver exceptional results.
Northrop & Johnson’s website is one of the most important tools in our marketing arsenal. Every year the number of inquiries on our yachts has steadily increased. This upward trend is easily illustrated across the past four years. When your yacht is represented by Northrop & Johnson, it will receive prime presence on the site, ensuring increased visibility and inquiries.
2017 & 2018
TOP YACHT BROKERAGE
Northrop & Johnson is the world’s top yacht brokerage, selling more yachts larger than 24 meters than any other yacht brokerage firm. In addition to our exceptionally high number of sales, we also boast the highest number of in-house deals, which is a testament to the family-like culture at Northrop & Johnson.
TOTAL YACHTS SOLD
YACHTS SOLD OVER 24M
DEALS REPRESENTING SELLER
DEALS REPRESENTING BUYER
N&J VS, THE COMPETITION
Northrop & Johnson consistently outsells our competitors in the large yacht market and was the top selling brokerage in 2017 and 2018 combined. Thanks to our expert, bespoke marketing programs and our knowledgeable sales brokers, we broker more deals in a faster timespan than any other yacht brokerage firm. Your yacht is in expert hands when you are represented by Northrop & Johnson.
DEALS REPRESENTING SELLER
DEALS REPRESENTING BUYER
DEALS REPRESENTING BUYER & SELLER
* DATA PROVIDED BY BOAT INTERNATIONAL’S MARKET INTELLIGENCE
CASTING OUR NET FAR AND WIDE
Northrop & Johnsons ensures your yacht stands out from the crowd by implementing successful marketing strategies, including top-quality photography and video, an enhanced web presence, comprehensive magazine advertising and media coverage as well as the all-important industry promotion. Our inclusive marketing program includes the services in order to deliver pure marketing power for your yacht.
PUBLIC RELATIONS EXPERTS
Your yacht will be backed by Northrop & Johnson’s dedicated in-house PR and marketing team, which maintains a strong media presence through traditional marketing with innovative advertising campaigns and controlled public relations. As a result, you will enjoy coverage in worldwide yachting, luxury and lifestyle publications. Our dedicated PR team has fostered longstanding relationships with journalists and editors of key industry and lifestyle titles to ensure maximum exposure of your yacht, and our in-house copywriters are masters of strategic storytelling and imaginative campaigns to promote your yacht as best as possible.
Our dedicated team will work with you to create a bespoke strategic advertising plan to ensure your yacht is featured in the appropriate yachting and luxury media sectors. Our close relationships with yachting, luxury and lifestyle media give us the ability to secure the best advertising rates with both print and online media.
We also work closely with various advanced digital advertising platforms, such as the industry-specific YATCO and YachtWorld sites, to ensure ample visibility of your yacht in front of the brokerage community. Along with these B2B platforms, we also advertise on multiple client-facing websites, such as boatinternational.com and superyachttimes.com — just to name a few.
Northrop & Johnson is aligned with one of the world’s leading international digital agencies, expert search engine optimization (SEO) agencies and renowned advertising agencies, all of which give us the edge when marketing your yacht through dedicated and targeted media campaigns.
Our marketing team is backed by the most advanced intelligence system in the industry and specialist market analysts who closely study trends in the market, ensuring that our marketing team is abreast of market trends and values that are relevant to targeted campaigns for your yacht.
DIGITAL & ONLINE
Northrop & Johnson has upped the ante with regard to our online presence. Our advanced website features fresh and relevant content, an expertly designed layout and a well-thought-out platform that generates leads. This accessible and manageable interface ensures ease of use. NorthropandJohnson.com is highly visible on search engines with mobile accessibility beyond anything else available in the yachting industry.
Our brokers can provide periodical updates on your yacht, including website views, click-throughs, inquiries and other analytics to provide you with the most up-to-date information on your yacht.
Our creative team works closely with digital developers to produce an array of strong and intelligent digital campaigns to successfully market your yacht.
MAXIMUM EXPOSURE OF OUR FLEET
Northrop & Johnson produces a number of successful publications, expert sales materials and newsletters that all will prominently feature your yacht.
The leading luxury lifestyle magazine Navigator is published in-house and personally mailed to our extensive database of owners and charter clients. Devoted to an ultra-high net worth readership that relishes luxury living and a sophisticated, adventurous spirit, Navigator is an authority on the apex of lavish travel, yachting, art, entertainment, luxury goods and more. A unique platform, Navigator provides maximum exposure for your yacht.
Printed brochures are a very powerful tool to capture the essence of your yacht. With the help of strong imagery, Northrop & Johnson can facilitate the creation and printing of compelling brochures to add to your yacht’s marketing platform.
Northrop & Johnson brokers have access to an expansive global database that is constantly growing. We utilize this database when sending out relevant information about your yacht to clients or brokers with matching profiles. Your yacht will be included in targeted email campaigns to the industry’s largest database of yacht buyers and sellers.
YACHT PHOTOGRAPHY & VIDEOGRAPHY
Quality images detailing all of a superyacht’s offerings are essential. Northrop & Johnson has developed relationships with the world’s top photographers and videographers to deliver stunning shots and footage of the fleet. We can arrange for your yacht cost-effective shoots according to budget; our in-house marketing team will handle the planning, art direction and final edits. The strong imagery created will be used as the base of future marketing campaigns of your yacht.
YACHT SHOWS & EVENTS
Our marketing team includes an accomplished event-planning division. Our team members are extremely organized and experienced, able to expertly curate everything from open houses and boat shows to luxury events around the world. We also coordinate with our strategic partners to further enhance the experience of guests. Yachts at these events garner ample exposure.
Northrop & Johnson is proud to offer you added benefits, enhanced experiences and elevated levels of service through our strategic partnerships with the most exclusive brands in both the yachting and luxury lifestyle sectors. Northrop & Johnson is extremely discerning when choosing our partners, aligning ourselves only with brands that hold the same core values and dedication to clients.