ASTON MARTIN’S DB11 HAS ARRIVED

Posted March 9, 2016 in Auto by Janine St.Denis

The DB11 is being heralded as the first product launched as part of Aston Martin’s “Second Century” plan. The new symbol of the DB bloodline, the DB11 is a bold, vibrant addition to the Aston Martin heritage.

Powered by a 5.2-liter, twin-turbocharged V12 engine — designed in-house — the DB11 is aerodynamic. It is both lighter and stronger than its predecessors and features an aluminum structure, which offers both power and efficiency. Aston Martin is proclaiming the DB11 the most significant new Aston Martin since the DB9, which was launched in 2003.

“We aspire to make the most beautiful cars in the world,” says Aston Martin Chief Executive Officer Dr. Andy Palmer. “DB11 is the absolute embodiment of what an Aston Martin should be and we have worked tirelessly to ensure that DB11 combines both exceptional design with the latest technology throughout. A brand new bonded aluminum platform, clever aerodynamics, a new characterful twin-turbo V12 and class-leading infotainment systems are just a few aspects that make this the sports car that will proudly spearhead Aston Martin’s Second Century plan.”

This is a milestone in aesthetics as the automaker recreates the form-function relationship and offers an array of revolutionary design monikers, including distinct LED headlights and a front-hinging clamshell bonnet highlighted by an iconic Aston Martin grille. The car’s attention-grabbing profile features clean lines and a sleek design. The interior of the car is equally as impressive and features the latest technology, including a 12-inch, full-color LCD display and a brand new instrument display. A second eight-inch TFT screen is available for infotainment. An optional touchpad with multi-touch and gesture support is available. Enjoy a new satellite nav and audio system in the complete comfort of the handcrafted interior; park with ease thanks to the new auto-park feature with a birds-eye, 360-degree camera.

“As a Strategic Global Partners of Aston Martin, we at Northrop & Johnson are thrilled about the launch of the DB11,” says Northrop & Johnson CEO Kevin Merrigan. “This is a very exciting time for Aston Martin as it enters its self-proclaimed ‘Second Century,’ and begins to push the boundaries of design and technology while remaining true to its values of quality, craftsmanship and luxury. Northrop & Johnson recently underwent a revival with regard to our marketing platform and programs and our intelligence tool, but has remained steadfast in our dedication to our clients and the bespoke, five-star service offered at all 16 of our global offices. The excitement of the DB11 is palpable and I’m eager to see what’s next for Aston Martin.”

For more information, please visit db11.astonmartin.com.

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